Town and harbor on Istria’s northwestern coast, 13 km northwest of Buje. Tourism started to develop at the end of the 19th century. Istra, the first hotel, opened in 1896. Umag is nowadays a well-known tourist and sports center, especially known for tennis. Besides sports and holiday tourism, health, business and congress tourism are also well developed. Accommodation is available in hotels, apartments, bungalows and camping sites. There is also a marina for boaters. The economy includes agriculture, wine growing, fishing and tourism. The town is characterized by the town plan from the Middle Ages and well-indented shoreline surrounded by Mediterranean vegetation. Additional facilities: Those interested in diving courses can visit the diving clubs Bori Libra, Hidrobiro and Tiemme. Hotels Sol Koralj and Kristal have congress centers.
Guests can also unwind in the casino. The sports and recreational activities include tennis, soccer, bowling, mini-golf, horseback riding, hunting ,cycling, sailing, windsurfing, water skiing, diving, swimming and underwater fishing. The most famous cultural and entertainment events include the celebration of sv. Pelegrin, patron saint of Umag ,held at the end of May, the celebration of Majka Bozja Gospa od snijega in Materada, held on August 5, classical music concerts in the parish church, Summer Concerts in July and August, and the ATP tournament Croatia Open in Stella Maris at the end of July. The marina is located in the northern part of the harbor.